These billboards are springing up all around Portland, Ore. FEMA and ready.gov/kids are using the Disney movie Big Hero 6, to help promote emergency preparedness to children. The marketing campaign is aimed at kids, using the popularity of the film to engage with youngsters of all ages. This seems like a great way to get kids talking to their parents about emergency preparedness. And if they have a plus-sized inflatable robot, so much the better.
- MAKE A PLAN
- BUILD A KIT
- KNOW THE FACTS
